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Experiences

ApplyBoard Inc. Sr.Visual Designer

2022 ~ Present

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• Work closely with Product Design, Engineering, and Marketing team members to define strategies, set roadmap priorities, and deliver practical, elegant solutions that delight users.

• Rapidly produce design concepts—knowing when to create pixel-perfect prototypes or low-fi sketches

• Collaborate with the product team to deliver user research and flows, design wireframes/mockups, prototypes and visual interfaces, and organize design components.

• Support other marketing and design projects as required: conceptualizing and creating impactful design solutions for traditional and digital mediums, including but not limited to Organization branding, product and marketing websites, social media channels, email campaigns, and other marketing programs.

• Building and maintaining the organization’s design system and other design libraries. Contribute and update the design on a regular basis.

• Conducting user research, competitive analysis, Creating Information Architecture (IA), and A/B testing to inform design decisions and improve usability.

• Do time-to-time UI audits on web applications and products and recommend and implement usability improvements.

• Apply industry best practices and stay on top of the latest technology and strategies to keep the Company brand looking fresh and forward-facing.

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Kerala Blasters FC UI Designer

2020 ~ 2022

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• Define and deliver digital solutions for our clients, and gather feedback by creating wireframes, prototypes, and mockups.

• Collaborate with cross-functional teams, including developers, product managers, and other designers, to gather requirements and ensure design consistency.

• Leading and taking projects end-to-end from discovery and ideation through all stages of production and final delivery, meeting both internal and industry standards for quality and technical excellence

• Complete day-to-day graphic requests to support marketing programs including small illustrations, email headers, email body graphics, and social media posts.

• Use brand guidelines to design layouts and digital assets to match the brand’s style and tone.

• Develop high-level, detailed storyboards, mock-ups, and prototypes to effectively communicate interaction and design ideas.

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SysG Soft Technologies UI Designer

2018 ~ 2020

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• Creates innovative solutions for a wide variety of product design challenges, including mobile, and desktop.

• Collaborating with visual designers and creative directors to incorporate a visual or brand identity into the end product

• Complete day-to-day graphic requests to support marketing programs including small illustrations, email headers, email body graphics, social media posts, WhatsApp posts, blog headers, handouts/flyers

• Assesses and optimizes the performance of new and existing features by actively participating in user research and assessing performance metrics.

• Works alongside engineers and product managers throughout all stages of the production cycle.

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Alephix Consulting Pvt. Ltd. Creative Designer

2015 ~ 2017

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• Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters, and marketing materials.

• Collaborate with fellow designers to develop new approaches for creating more expressive graphics for the company.

• Developing concepts, graphics, and layouts, including making decisions about fonts, images, readability, and readers’ needs.

• Maintain and contribute existing photo and illustration banks and typography guides that meet clients' communication needs.